Isn’t it surprising that despite India’s immense population and rich musical heritage, local music streaming companies have consistently struggled to understand and cater to consumer preferences? This disconnect has led to their failure to attract and retain music lovers, ultimately resulting in business closures. Taking advantage of this situation, global players have rapidly expanded their […]
Isn’t it surprising that despite India’s immense population and rich musical heritage, local music streaming companies have consistently struggled to understand and cater to consumer preferences? This disconnect has led to their failure to attract and retain music lovers, ultimately resulting in business closures. Taking advantage of this situation, global players have rapidly expanded their […]